Marketing and Platform Optimization Project

Path2Love Mastery is a revolutionary relationship and personal growth ecosystem founded by Alison Verge, a Certified NLP Practitioner, Relationship Coach, and Certified Sexologist. The ecosystem includes an app, an Augmented Reality (AR) clubhouse, AI chatbots, and expert-led coaching to help high-achieving individuals over 40 improve their love lives by addressing challenges such as independence in relationships, emotional baggage, and lack of experience in long-term romantic connections. This project offers an opportunity for students to develop a comprehensive marketing strategy and strategic proposal to scale Path2Love Mastery's ecosystem while enhancing user engagement and profitability. Key Components: Path2Love Mastery App: A virtual community and mall connecting users to experts in relationships, personal development, health, mindset, and wellness, using self-discovery tools and Augmented Reality-based experiences. AR Clubhouse (GoBrunch.com): An interactive virtual event space for workshops, networking, coaching, and dating experiences, requiring optimization of membership tiers and features. AI Chatbot Series (Pickaxe.com): A system guiding users through the L.O.V.E. Engineering stages. Expert-Led Coaching & Community Support: A network of top-tier experts including Alison herself. Masterminds & Memberships: Structured tiers (Free, Premium, Platinum) offering varying levels of access to resources, coaching, and exclusive events. Core Methodology: The L.O.V.E. Engineering Process focuses on learning from within, overcoming obstacles, visioning a vibrant future and how to obtain it, and engaging in relationship building and nurturing. Project Objectives: Develop a comprehensive marketing strategy and strategic proposal to scale Path2Love Mastery's ecosystem while enhancing user engagement and profitability. The project involves: Conducting market research and audience segmentation to understand the target market (high-achieving singles over 40) and their needs. Developing a digital marketing plan, including content marketing, email marketing, and influencer partnerships. Optimizing the platform features, such as the app, AR Clubhouse design & experience, and AI chatbots, to enhance user engagement. Designing effective membership growth strategies and conversion funnels for Free, Premium, and Platinum membership tiers. Proposing future growth ideas, including new features, partnerships, and ways to optimize user engagement and profitability.